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Paper Diamond’s Tiger Style Tour Takes First Strike at Tempe’s Club Red

Wednesday, April 4th, 2012

Tuesday night isn’t usually a hot night for concerts and clubs, but the audience was full of enthusiasm at Club Red in Tempe for the first stop of Paper Diamond’s Tiger Style Tour.

The electronic-dance artists Paper Diamond and Minnesota gave an enthusiastic show with glitch-style original beats and plenty of remixes. The audience, mostly a 21-and-up crowd, sang and danced to covers of Kanye West, The Weeknd, Bloc Party, Skrillex, and Zeds Dead.

Alex Botwin is from Colorado and has been part of the DJ scene for years, but only recently has reinvented himself as Paper Diamond. “This is my first show as Paper Diamond in town,” Botwin said.

Club Red, usually a club for rock music, is the only thing open near Price-101 highway and University Drive at midnight on a weekday. Inside the club, bright blue and yellow lights and advertising screens shined from the stage out into the dark room, entertaining the responsive audience.

Large words flashed on the screen “sorry kids no moshing. High fiving okay though”, sending out a vibe that the club can get hyped and rowdy.

Joselyn Briseno, 20-year-old business major at Pima Medical Institute, came to Club Red for the first time with her friends without even knowing Paper Diamond or the other artists. “I just heard of them tonight,” Briseno said. “I got into dubstep a year and a half ago.”

The concert as Club Red opened with resident DJ Pickster One who mostly played electro remixes of rap songs, but the crowd really got moving for Minnesota. Minnesota fittingly opened his set with an original take on “Dancing in the Dark” by Dev.

“I appreciate seeing these people move,” Willis Day, employee and bathroom attendant at the club, said. “I am an artists and I know, it’s all about them moving.”

The flashing ads turned off as Paper Diamond came to the stage. Botwin came on the stage looking confident and casual wearing grey-white cap and a button up shirt. The glare off his glasses made his eyes almost glow.

Virtually everyone from the bar area came to the dance floor as Paper Diamond’s most popular songs “Levitate” and “Snowfall” came blaring though the speakers. The choppy ambient sounds and heavy bass rattled people as they danced. Songs where the notes evolve and develop is one of Paper Diamond’s strong suits.

As the show was coming to an end, half the crowd was chanting “one more set” while the other side grew in volume calling out “ten more songs”. T-shirts were running out even before the final song ended.

“Glad you guys enjoyed the new music,” Botwin said as he waved both hands to the crowd signaling the end of the night.